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Over the course of the past 15 months, I have been primarily focused on successful Twitter marketing. In fact, over that time I have built a Twitter following of almost 500,00 followers over a variety of accounts and I can easily say that I know what works and what does not. (You get this kind of knowledge when you are creating 10,000 click throughs per day...which we are.) Successful Twitter marketing demands that you understand Twitter. If there is one thing that Twitter folk are, it is curious. They love content. And they do not love to be sold to. Feel free to let that last part seriously sink in. If you think that you are going to run to Twitter to sell WITHOUT GREAT CONTENT, you are sadly mistaken. And remember, I have built a tidy little number of followers and I monitor what they click through to and I also know what they un-follow because of.
But there are ways to create successful Twitter marketing campaigns. In other articles I describe the mechanics of those Twitter marketing factors, but here are top line ways to move sales due to Twitter...
1) Create Keyword Driven Twitter Account Names
2) Run Great Value Added Content Through Those Accounts
3) Follow Only Those People Who Will Be Targeted To Your Niche
4) UnFollow Those Who Do Not Follow You Back Within 72 Hours
The Twitter network that we created took many months to figure out. But once we did, and once we saw the value of PURE CONTENT, we started to realize that if people are treated to amazing content, they are more than willing to click through to your marketing tweets.
But you must have the content to generate that trust. And there are ways to have that content flying into your Twitter accounts completely on autopilot 24/7. And when you start to see how that process works, you start to "get" how Twitter can be used best. Twitter is easily the best way to generate targeted traffic that I have ever seen as an alternative to pay per click advertising.
And successful Twitter marketing simply asks you to tap into the psychology of it all. And that's something that CAN be done.
Kevin D. Browne is the Director of Social Marketing at York http://www.yorkandchapel.com. A former Madison Avenue Copywriter/Keyword Specialist, Mr. Browne now shows businesses of all sizes how create powerful, keyword focused Twitter accounts that build huge Twitter followers and sales. Contact Mr. Browne at kevin.browne@yorkandchapel.com.
